The Entrepreneur’s Fight to Survive As an Army of One

PointMaker Communications, Inc.

Hello You Army of One.

This morning I found this post on a Business Women’s Facebook page: “Feeling a bit overwhelmed, like I’m an island out in the middle of the ocean all by my self. Trying hard to get some momentum but feel like I’m on a hamster wheel…” –K.

I am relating. I am a savvy, hard-working, devoted entrepreneur using Linked In, Twitter, Facebook, etc…to market myself using social media; promote my unique value proposition, evaluate the results of my marketing, analyze what’s working, what’s not, and reaching out to existing contacts, asking clients for referrals — consistently looking to build a smart, large network of potential connections that will lead to new business.

We ‘Armies of One’ are the CEOs, the executive assistants, the PR people, marketing directors, blog writers, visionaries and designers of products/services; delivering goods to customers in-between all of the other duties that should…

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